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The domain thxdiaper.com states the following, "In order to expand the business and generate more publicity for THX, from August 5th to September 30th, well have a new encouragement sales policy as follows." I observed that the website also stated " 1 For each order that is over 200 USD from any new or regular customers, we will give away 20 free diapers to you! 2 If any of our regular customers can help introduce another new co op or retailer customer to us, and the new customer then can place an order over 200 USD from us, we will reward these regular customers 40 free diapers! 1 The shippi." The meta header had thx diaper as the first keyword. This keyword was followed by cloth diaper, reusable cloth diaper, and cloth nappy which isn't as urgent as thx diaper. The other words the site used was cloth diapers. cloth nappies is also included but will not be seen by web crawlers.